Mixx vs Digg - David and Goliath

I spend a pretty equal amount of time on both sites.  On Digg I mostly go to read whereas on Mixx I go to participate in a community.  Both get me my news and both deliver different content, but it got me to thinking… what makes these two sites so different?

If you Digg this then you Dugg this.

The typical workflow at Digg is that you go, submit an article, people digg or bury it and if it’s popular and makes it through their algorithm it makes it to the front page.  If you aren’t up for submitting something you can just read the articles, make comments, and digg or bury them.  The comment stream at Digg is really great.  Sure there is a lot of stupid stuff, but the user participation is fantastic.  It’s not uncommon to see a few hundred comments on an article.  Furthermore - you can actually digg or bury the comments.  If people are saying stupid stuff then they can be burried so no one has to look at them.  If you leave a good comment then it can be dugg up so you and everyone else can see what the community is thinking about things today.

More after the jump…

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Posted in Opinion, Social Media at July 20th, 2008. 1 Comment.